The point of sale shopping experience can be more than the end of a transaction. It is an opportunity for one last conversation, one last positive experience you can give your customers.
Crafting the ideal point of sale shopping experience begins with providing your customers with flexible and secure payment options that let them take care of business the way they feel most comfortable. And there is a range of options out there that mean you can ring the till for an hour without doing things the same way twice.
Beyond that ease-of-sale side of things, the point of sale can also be one last chance to shop. By thinking about what your customers see on their way to the register and how you can build on the service they just received, you can offer additional value through related products or loyalty rewards.
And don’t forget to make your own life easier during the point of sale shopping experience. Today’s digital POS systems make it easy to track your inventory and remember your customer’s preferences.
The point of sale shopping experience can now be a unique opportunity.
Make Spending Comfortable
The days of ending your time with your customer by fishing around for loose change in the drawer of an awkward register are coming to an end. Less than a third of customers currently pay for things in cash. That’s still the most common choice for US shoppers, but it obviously leaves most customers wanting to pay for things digitally.
The ideal point of sale shopping experience for these customers is the ability to pay the way that makes them feel most comfortable. That means it is worth considering a digital solution for your POS system. These systems can accept all sorts of chip, contactless, and swipe payments from all kinds of sources, including the latest Android and iOS smartphone options. The leading varieties also come with customer card data protection that uses the latest end-to-end encryption security to give you and your customer peace of mind.
These same POS systems can also let you get flexible in the way you deal with your customers. From a single device, you can split bills, offer cashback on overpayments, let customers make partial payments, give them spur-of-the-moment discounts, encourage them to choose your loyalty accounts, or bundle items together and create value-for-money deals.
With these digital POS registers, you can go beyond price tags and fixed payments and offer something unique and cashless to your customers that they won’t find anywhere else.
Point of Sale Shopping
There’s a walk every customer takes from the point where they made a decision to the place where they will finish their purchase. Whether you’re in retail or a service, there’s an opportunity to let them do a little more shopping during that walk.
There are millions and millions of words floating around the internet trying to tell you how to maximize point of sale marketing and merchandising, but the most important information you need is an understanding of your customers.
Say your customer has just had their nails done. When they get up out of the chair and walk to your register they’ll go past a bunch of shelves and surfaces. Just consider what they’ll be thinking about during that brief time. You can use this insight to place items of interest in their view. Could they benefit from additional nail care products, related accessories, or maybe other services they may want to try next time? You can even consider putting a customer-facing display near your register so the customer can look through your products and offers while you process their payment.
Don’t layout your shop to boost sales. Rather, think about what would complete this shopping experience for your customer. What could you give them know that they’d need or want? Make these items and offers visible and make them relevant and your customers will get more out of their point of sale shopping experience.
Be Smart With Your inventory
Don’t forget about your own experience when considering how to improve your point of sales technology. One of the great advantages of going digital is it makes it easier than ever to track your inventory. All the details of every sales event can be automatically fed into your central admin hub so you can see exactly what you have in stock, what’s proving popular with customers, and what’s currently on order from a single screen.
Being able to track your inventory in real-time means you can stocktake, manage your purchase orders, and react to customer behavior whenever it suits you. You can even set up automatic alerts that will tell you exactly when it’s time to place a new order or consider discounting unpopular products.
Getting smart with inventory gives you time. You can do what you need to do to take care of your business faster and when you have the time to do it. Every Sunday morning you don’t have to spend counting boxes in your backroom is a gift.
Creating the Ideal Point of Sale Shopping Experience
Just as all these digital innovations make it easier for customers to shop the way they want to, so too can they help you sell the way you know works. Digital POS systems give you the flexibility to switch between financial providers to find the best solution, to control the prices and terms you offer your customers, to access inventory information when and how you want to, and manage your shop they way that works best.
The ideal point of sale shopping experience is one that makes life easier and more rewarding for both you and your customers.
The point of sale shopping experience talech designs makes your life easier. These digital solutions let you give your customers the flexibility and security they need to get the most out of their shopping experience. They also give you the power to manage your entire business in a way that leaves you room enough to let your unique ideas grow. Sign up for a free demo today and find out how you can create the ideal shopping experience.
