Technology around us continues to evolve at a breathtaking rate, especially mobile point of sale trends. The typical small business owner is finding themselves caught in the middle of the exploding increase of technologically advanced POS systems, consumer anticipation of technology-induced life hacks, and your own technology savvy. The territory in the middle of the point of sale technology triangle is hazy at best for most small business owners.
These murky technical waters grow darker when consumer mobility expectations are thrown into the ring. As consumers drive businesses to advance their technology prowess, business owners are finding themselves playing catch-up with the services and mobility options they offer. Many are discovering that their tried and true point of sales solutions while serving them well in the past, are not up to speed to handle the increasing consumer demands for an enhanced experience when interacting with your business.
There are many high-tech trends that show promise in revolutionizing how you look for and use point of sale in every type of business imaginable. Sifting through them all can be complex, and requires you to look at abilities and features that step outside of what has been offered traditionally. An effective POS software solution must present you with mobility functionalities in order for you to remain competitive. In sorting out your options, there are a handful of mobility point of sale, or mPOS, trends that matter most. In placing a heavy weight on this short list of items, you will be assured of taking the right path towards modernizing your business.
Giving Customers Business Interaction Control
Customers have quickly morphed from tempering expectations to a getting it now attitude. This places a high level of pressure on you to address their wants and desires in rapid-fire fashion. You also have the additional stressor of providing an interaction point for customers nearly around the clock. They want to view, products, make purchasing decisions, or check their account and rewards status with you, from the convenience of their schedule and on a medium of their choice.
Simply put, you must be there and deliver what the customer wants at the precise moment they decide. Presenting your branding voice to the customer at all moments of the day, and giving them the opportunity to interact with your products is a must-have. Mobility is the key to being able to provide these services to your customers. The innovative functionalities that the POS solution you choose needs to equip you with the ability to manage an omni-channel presence.
Integrating omni-channel POS functionalities with the enhanced shopping experience this can deliver sets the stage for some exciting mobility gains. The customer is empowered by controlling their interactions with you. Capabilities, such as mobile shopping carts, payment options, or appointment scheduling, elevates the reputation of your brand to new highs. Your staff gains valuable time and improved customer service opportunities, as they can focus more on the customer and less on repetitive, in-store tasks. Taking advantage of this mPOS trend quickly endears you to your customers.
Mobile Point of Sale Trends Promote Social Shopping and Interactions
Encouraging your customers to engage with your business in all areas of life is another critical mobile point of sale trend that must be in place. Part of this trend goes beyond having current customers refer to those in their social circles to your business in exchange for special discounts or free giveaways. The promise of mobility presents you with an easy way to utilize social media presence to further promote your products and services.
The social aspect of mobile point of sale trends works in a number of key ways. A sophisticated POS solution will bring with it some exciting data capture abilities. This equips you with a robust amount of customer data that can be analyzed. Using pre-constructed or customized reporting within the POS software solution, you gain an accurate view of the shopping behaviors of your customers. allowing you to detect trends and plan products and services that leave them thinking of you as a mind reader.
The data and mobile point of sale trends detected in your data deepens customer relationships through a variety of precisely targeted marketing opportunities. You can use collected email addresses and cell phone numbers to send mobile coupons or promotions that are so precisely targeted, your customers cannot help to feel that their experience with your business is personalized for them alone. Your brand and reputation will start to attract notice, especially when you use this one last key, social element as part of your mPOS strategy.
Social media and review platforms, while not directly tied into mobile point of sale trends, do have an impactful place in the discussion. Creating a social media presence for your business on platforms such as Facebook or Instagram gives you another way to interact with your customers at their control. These platforms can act as marketing mediums for you, and as review or recommendation platforms for them, creating a highly beneficial back and forth for all parties.
These can be tied to review platforms, such as Angie’s List and Yelp, to further enhance your brand and customer reviews to ultimately broaden your reach. The social aspect of today’s society can help to place your business reputation on a pedestal and have customers looking for more of your products and services. All of this becomes possible by embracing an mPOS solution model. This gives you the tools you need to integrate this into all areas of your business operations and marketing strategy.
Cost and Time Savings Via Mobile Payment Options
As businesses seek deeper cost-cutting and time-saving measures, while aiming to exceed customer expectations, mPOS presents you with yet another key trend that must be considered. Introducing the element of mobile payments into your business gives customers that extra edgy, technology-driven attitude that many, especially millennial shoppers, have been striving to find. The influx of mobile payment apps and in-store tap-to-pay options has changed the playing field.
Mobile payment options help you to redefine how and where you do business. They give the customer peace of mind through the use of security-hardened, yet easy to use, payment options when interacting with your business. This opens the door to your acceptance of mobile wallets and will prove to be highly beneficial when an omni-channel strategy is adopted. From retailers and boutiques to QSRs and fine dining restaurants, the broadened reach of your brand means the success of your business is inevitable.
Identify the Mobile Point of Sale Trends that Best Suit You
The growing importance of using mPOS as an integral part of your business operations is quickly becoming the expected norm for today’s consumers. As millennials become a vital cog in today’s marketplace, they bring along a demanding set of technical expectations that businesses must possess to achieve long-term success. Trends around mPOS come and go, and many may prove to be unnecessary for your sector of business.
Modernizing your business requires cutting-edge technology to be involved, all of which can typically be found in a next-gen POS solution. Regardless of if you are in need of an entirely new POS solution, or just need to implement updates to your current solution; talech is ready to help modernize your business operations through the utilization of a modern point of sale system. Contact us today for a free demo and more information on how to bring cutting-edge technology to your customers.