You have been doing everything you can to keep up. Big box retailers are increasing their reliance on omni-channel models. Boutique shops in your area all seem to know something you don’t, and the new café and sub shops up the street have cut into your mealtime rush. Something needs to change, as even your regular customers are starting to trickle away and through the doors of others. You probably need to learn how to improve business using technology.
The edge you need can only be achieved through innovative technology. Identifying the technology you need to turn the corner is not as simple as selecting business software or an upgrade to your POS solution. You will need to examine each aspect of your operation to determine where technology can be leveraged to give you a boost in efficiency and present a modern feel to your customers.
Taking a Deep Dive into How Your Business is Running
Look under the hood of how your business processes are executed. It’s an important first step before evaluating any technical solution. Digging in, you will discover some very obvious areas of improvement, such as upgrading your legacy register and swipe card terminal with a modern POS solution. Other improvements might not be as visible. It’s these ones that can have the biggest impact on the bottom line and are most likely to contribute to revenue hemorrhaging and product leakage.
This makes it important that any business owner seeking to improve business using technology looks for an experienced consultant to help guide them towards finding the things that largely go unnoticed. Not only will the consultant know exactly where to look, but they will be well versed in modern technology trends. This way, they can easily recommend a long-term POS solution that contains any functionally that you may need now, while being scalable to grow along side of you.
Evaluating Technical Solutions and How They Integrate
Armed with the knowledge of where your business currently stands, you can begin the evaluation of the various technical platforms at your disposal. Your business consultant will be very helpful at this stage of the game, as they can leverage their industry knowledge and the information gleaned from the discovery process within your business to develop a list of technical possibilities. Together, you can determine which of these solutions offer the complete package, or which elements of each solution could be pieced together to give you the best solution possible to improve your business using technology.
In our own experiences, we have discovered that the best approach for small businesses is to integrate a POS solution that contains all of the functionality you would ever need. This provides a business owner with the highest level of innovation and flexibility while keeping costs down across all aspects of the project, from implementation to support and maintenance.
Increasing Customer Engagement Through a Technical Solution
Attracting new customers is nine times more costly than retaining the ones you have, making it difficult to increase customer flow. Shifting the emphasis from drawing in new customers to a model that promotes customer engagement is a key for long-term success. The great thing about introducing a technical solution into your business is that customers are almost always just as excited about it as you are.
New payment options, customer appreciation rewards, and loyalty programs are all possible with new technology in place. The data you capture ensures that your product lines never grow stale. In keeping your products fresh and trendy, your reputation will gain traction throughout your established customer base and ultimately will spread via word of mouth to coworkers, family, and friends. This gives you an organic way in which to grow the bottom line while reserving your own time and efforts for more important tasks than pencil-pushing.
You get more time to spend interacting with your customers or to better guide and mentor your staff to create an atmosphere that entices your customers to keep coming back for more. This gives you the edge you have long desired; an edge that makes you a leader in your industry.
Expertise to Improve Business Using Technology
Using technology as much as possible within your business is a must-have in today’s business climate. Remaining competitive is only part of what a technical solution can provide for you. Gaining peace of mind, the freedom to make changes or view real-time status of your operations while you are away and enhancing the customer experience are all ways that you can improve business using technology.
When you partner with talech for your small business technology needs, we devote our time to identify your business challenges and work with you to apply a solution that provides you with a POS solution that can scale alongside next-gen business technical trends. Our goal is to leave you feeling confident that our feature-rich platform makes you a trendsetter. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.
