If you want to get into the mind of your customer, you need to put yourself in their shoes. How do you shop? What causes you to make a purchase decision? Do you look up a product online first and buy it in a store later, or vice-versa? By answering a few of these questions, you’ve probably already realized that you don’t shop across just one medium. Your purchase process goes across multiple channels before you ever reach for your wallet. Your customers expect the same. This is why you need to familiarize yourself with omni-channel POS systems.
Bridging the Technology Gap with Omni-channel POS
Too few business owners realize that omni-channel technology presents customers with an experience of seamless shopping that transcends the walls of your building. Omni-channel systems are the best way to provide even greater convenience to your customers. Let’s face it: What customer doesn’t enjoy convenience?
However, the majority of business owners are using a business model of a type of POS called “single-channel.” This is based on one avenue of sales, typically a brick-and-mortar location, with singular distribution to that same location. This applies to those businesses operating on the web as well; your website replaces a physical location but presents only one avenue of interaction with the products you offer. While the benefits of single-channel POS, such as expense minimization, are tantalizing, they quickly start to show cracks once confronted with competitors equipped with savvier, better solutions.
The changing landscape and hyper-competitive nature of business today requires you to present your products across multiple channels. By offering multiple shopping avenues for your customers peruse, you’re giving them additional ways to interact with your business. These avenues can include social media profiles, mobile applications, websites and e-shops, print, email campaigns, and much more. While omni-channel POS systems can’t touch on every single one of these channels, they can hit many of them, allowing you to track a customer’s purchase cycle with a closer eye.
If you’re not leveraging omni-channel, cloud-based POS technology throughout your business, you’re leaving yourself wide open for a competitor to swoop in and capture members of your audience.
Key Benefits Omni-channel POS Systems Offers to Business Owners
Picture this: you spend half an hour in traffic on your way to the store to pick up a few odds and ends. After an hour and a half, you’ve finally found everything you need. Or so you think. After you’re done up at the cash register, you get home and you realize you forgot two of the most important items on your list. Now, you have to plan yet another block of time heading back and forth from the store. Next time, you tell yourself you’re going to order your products from an online retailer and save yourself the hassle.
Convenience is one of the biggest driving factors in a customer’s purchase decision. That’s why companies such as Amazon have a stranglehold over larger retail operations. It’s easy to see why: It’s an incredibly convenient shopping method. While you’re probably not setting out for the David and Goliath fight that is you versus Amazon, you know that you need to innovate to stay relevant as well as convenient. Omni-channel POS systems can help.
Whether you’re allowing customers to order online or use a tablet to check out and pick up in-store, considering limited delivery availability for certain products, or are capturing customer information in-store and sending them promotional information and offers, these are all prime examples of omni-channel functionality.
Marketing your business garners better responses and reactions, even when you change direction on product or service lines. These changes will be better received because you have used the data from your customer interactions to more accurately predict what their product desires are and how their purchasing actions are evolving. This fully ties into your business operations and gives you a hands-off way to manage customer expectations. Through precise inventory management, an innovative omni-channel POS system will provide, consumer confidence will grow in your business as they can be confident and secure that you have what they need and can fully meet their fluid expectations.
Utilizing Omni-Channel to Drive Business and Customer Satisfaction
It is important to fully understand just how your POS system fits into the omni-channel world, and how they go hand-in-hand towards sparking growth and higher levels of customer satisfaction. omni-channel allows your voice to be clear and consistent across all of your current or future channels of business, both physical and virtual, which serves to deepen consumer confidence in your offerings.
Data gathering is crucial, too. The data you gather from your customers’ purchase and e-shop histories allows you to create concise CRM processes that identify and prioritize the products and services most frequently viewed, purchased, or requested. This also works to assist your inventory management making sure you’re never out of stock of your most popular items or overstocked in ones that don’t engage your customers as much.
Omni-channel POS works to evolve your relationships with your customers by making shopping and delivery simpler and more convenient with the use of modern data mining. This data can be used to identify key purchasing and viewing trends in any combination of brick-and-mortar, website, or app locations. This allows your clientele to engage with your various products and services in real-time. making your growth potential seem limitless. Inventory management is easier to automate with an innovative omni-channel solution and is quickly becoming new normal in business operations.
The Road to Omni-Channel Implementation
The unfortunate reality is that many businesses, such as retail shops and restaurants, aren’t aware of just how closely POS works in conjunction with all of their day-to-day operating processes. The integration and implementation of omni-channel POS systems are crucial in developing an engaging, innovative way for your customers to interact with your various product lines.
Regardless of if you are strictly brick-and-mortar, website-based, or a combination of both, the changing demands of customers will continue to evolve as technology in the world morphs their expectations at breakneck speed.
In order to remain competitive, you must innovate your product offerings to enhance your business and keep pace with developing technology. You will need to involve a third party that has a wide range of experience within the POS world; experiences that can apply to your business to elevate you into the world of omni-channel POS systems.
You want to engage the help of a POS expert to identify and implement a transparent solution. When you partner with talech for your POS project needs, we devote our time to identify your business challenges and work with you to apply a solution that brings you a concise, omni-channel POS solution. Our goal is to leave you feeling confident knowing the system you’re implementing gives you the results you desire. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.
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