If you’re an owner of a quick service restaurant, you’re always on the move. Whether you’re performing tasks such as tracking employees or serving customers at the counter and handling call-in orders, time is in short supply. Unfortunately, many QSR owners do not have a modern, or in some cases any, point-of-sale (POS) device in place that could help them realize some key benefits for their businesses.
In today’s business climate, the point of sale benefits for QSRs far outweigh the initial costs of implementing an effective POS solution. Instead of trying to keep up with the competition by using outdated payment processing terminals, old-school cash registers or scrambling to handwrite orders and receipts during a rush, moving to a POS solution provides several key benefits for both you and your customers.
Your Point of Sale Streamlines Operations
The most important aspect of any QSR is efficiency. Customers expect to have a swift and smooth ordering experience. In order to achieve this, you need a system that is simple, flexible and powerful. An easy to use system that is as intuitive as your favorite mobile app means less training for your employees and fewer errors during the ordering flow.
In addition, you need a system that allows full menu customization to fit your business needs. It should allow you to setup items with default modifiers and variations, create bundles for combo meals and offer advanced discounting capabilities such as BOGO (buy one sandwich, get the second 50% off) and timed discounts ($2 Taco Tuesdays).
One of the biggest point of sale benefits comes in the form of automation and integration tools. A POS solution adds significant cost and time savings in the form of automated and flexible menu management as well as order verification and submission. As a result, the payoff to your QSR will be precise, real-time alerts for incoming orders and menu item availability so you can address them speedily and efficiently. Also, by digitally submitting orders directly to the kitchen using a kitchen display system (KDS), you’re effectively eliminating the risk of a dropped ticket, misfired items, and product waste. Plus, you’re cutting out the time spent running orders back to your cooks, handling split tickets and repeat orders, and applying discounts that could’ve been automated in your system.
All this translates to fewer taps, faster lines, and happier customers.
Your Point of Sale Benefits the Customer Experience
Today’s customers are increasingly demanding their businesses have a presence everywhere – on the phone or online. With the rise of mobile ordering driven by the big guys like Starbucks, smaller restaurants and QSRs need a point of sale that gives them the same capabilities to effectively compete for customer attention. You need a system that allows you to create an online ordering experience using your point of sale without hiring a developer and spending thousands of dollars. A fully integrated point of sale also helps your employees since they have a single system to manage orders no matter where they arrive from.
If you’re lucky and customers love your product and keep coming back, you need to build programs to incentivize your most engaged customers. Having a system that tracks customer visits, and offers gift and loyalty options with smart rewards, means you have a loyal and happy customer base that will keep coming back.
The data your POS gathers allows you to pre-stage your most popular items, ensuring your customers get what they need without any delay to their own busy schedules. This will take your QSR above and beyond customer expectations—it elevates you to a higher level of competition, making you nimble both in terms of marketing and product delivery.
With this benefit realized, you now have a fully engaged customer base with a bit of the “cool factor.” Your customers will have a heightened sense of convenience with the confidence that their orders will be given to them in a timely, mistake-free way. This also opens the door for you to better gauge bestsellers and where the majority of your sales are coming from.
Improving Sales Tracking and Data Methods
Regardless of what your customer volume is, at some point you will need to analyze all of your generated sales data. Without a modern cloud-based POS solution, this is probably mostly a manual process involving manual data entry into a spreadsheet. You will also find yourself without an accurate process to balance your cash drawers or to manage employee authorizations which are not the ideal situations for any business owner already challenged for time. You need to have a way to rapidly and accurately analyze all of your transactions. This is exactly the POS benefit the right solution can deliver.
Implementing a modern POS system will provide an automated way to process and analyze your sales data while providing on-demand or real-time reporting. Modern systems also provide you with all the key reports needed to make better product and pricing decisions such as a PMIX report or a sales by category report. With this, you give your business a boost with a swift and accurate window into where cost savings can be found, or to discover potential service or inventory bottlenecks. Armed with this information, you can adjust ordering or staffing schedules to better accommodate your peak rush times, popular menu items, or any special menu options you may be offering. You will see a boost to your bottom line, thanks to achieving an effective cash drawer balancing and reconciliation process. Adding to this benefit is the ability for you to have all of this data at your fingertips, thanks to potential mobile app solutions.
It’s important to stress real-time tracking as one of the key point-of-sale benefits available to QSR owners. This vital component gives QSR owners and managers valuable time back; time that can be invested in further deepening their customer relationships and on finding better ways to run the business. Typically, once cash and sales tracking have been improved, your overall time management becomes easier.
Adding an Experienced Eye to Realize Point of Sale Benefits
With a modern POS solution in place, the demands on your time will fall, giving you additional flexibility to work on business growth or product refreshing. However, you will need to know exactly how to put this together and integrate it within your existing business processes. This will involve a period of evaluation, as it may be discovered that some of your processes can be streamlined, automated, or in some cases removed from the equation. But how will you know if your solution is the best one, or how it stacks up against your competition?
When you engage with talech, you gain an experienced POS solution provider that will take the time to understand your specific business POS needs. Working with small QSRs is one of our areas of specialty, and we have a proven track record of giving QSRs the functionality and flexibility they need to excel. Installing a modern POS system will provide your QSR with everything from managing inventory, staff, and transactional information to analyzing data. These work together to provide your business with a deeper understanding of customer behaviors. We are able to tailor a POS solution to fit your exact needs. Contact us today and sign up for a free demo to get started on the road to maximizing your point of sale benefits.